Digital Marketing Executive

• Conduct market research to find answers about consumer requirements, habits and trends

• Brainstorm and develop ideas for creative marketing campaigns

• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)

• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts

• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)

• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

• Undertake individual tasks of a marketing plan as assigned

• Support the marketing leadership team through the organization and administrative support for various projects.

• Maintain strong communication between marketing executives and internal and external stakeholders.

• Coordinate employee meetings and communications for the marketing department.

• Maintain executive schedules and oversee project load.

• Plan, prepare and deliver presentations on behalf of the marketing team.

• Conduct research for key marketing campaigns.

• Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns

• Creating editorial and content creation calendars for various media platforms and outlets

• Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts

• Producing a brand style guide that best captures the company or client’s voice and mission

• Helping team leads set, allocate and monitor the budget of each project

• Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns

• Researching previous successful campaigns to understand what worked, what didn’t and what can be improved

• Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary

• contributing ideas to marketing campaigns

• compiling, distributing and presenting ideas, information and strategies

• coordinating promotional activities, events and interviews

• managing production and performance of multimedia content

• writing and proofreading creative copy

• maintaining websites and tracking data analytics

• monitoring budgets

• managing social media campaigns

• monitoring performance of marketing campaigns.

• develop and implement a marketing strategy (often as part of a wider sales and marketing programme)

• evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective

• track marketing performance and return on investment and prepare weekly or monthly reports for management

• monitor and report on competitor activity

• lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities

• oversee and manage the marketing budget.

• Support marketing director in delivering effective programs that achieve company and client objectives

• Assist with initiatives that drive brand awareness, trial, and distribution, including day-to-day execution of marketing campaigns, promotions, and sales support

• Support the development of sales and marketing materials, adapting scopes, timelines, and deliverables for maximum benefit

• Build skill set and engage in ongoing education for the company

• Help gather and analyze data to reach insights about brands, competitors, and trends

• Contribute to lead-generation and customer-acquisition activities, such as sales enablement, media promotion, networking, trade shows, and events

• Coordinate public relations and outreach initiatives, including media releases, awards, company announcements, and speaker proposals

• Measure and report performance of marketing campaigns, gain insights, and assess against goals

• Design and oversee ad layouts

• Work within a team of marketers to collaboratively create an ad campaign

• Keep track of and balance budgets

• Establish beneficial pricing strategies

• Negotiate advertising contracts

• Proven experience as marketing specialist or similar role

• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods

• Demonstrable experience in marketing data analytics and tools

• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)

• Knowledge of HTML, CSS and web development tools

• Well-organized and detail oriented

• Exceptional communication and writing skills

• Commercial awareness partnered with a creative mind

• Experience managing multiple projects and adhering to deadlines.

• Clear copy-writing and editing skills.

• Strong organizational, communication, and customer service skills.

• Familiarity with content management systems, webpage analytics, customer relationship management and other relevant software

• Data analysis, critical thinking, problem-solving and decision-making

• Understanding of industry best practices

• Excellent collaboration and teamwork skills

• Project management skills, like goal-setting and deadline management

• Great organization, time management and prioritization abilities

• Comfortable in high-pressure and fast-paced environments

• Performing in-house, competitor, and consumer analyses to shape new undertakings.

• Devising and coordinating intangible and experiential marketing endeavors.

• Teaming with pertinent internal stakeholders to roll out seamless, effective campaigns.

• Boosting our presence by harnessing paid and organic formulas.

• Building sustained, profitable ties with our customers.

• Analyzing metrics at strategic moments to ascertain successes.

• Compiling informed reports to guide all marketing-related efforts.

• Partaking in marketing workshops to enlarge your skill set.

• Degree in a marketing-centered discipline.

• Recent, demonstrable experience in a marketing-intensive post.

• Capacity to interpret marketing-related metrics.

• Ability to configure organic and paid formulas.

• Unrivaled networking techniques.

• Superb research, presentation, and bargaining skills.

• Refined and modifiable written communication abilities.

• Insightful, pragmatic, and imaginative.

• Adaptability and the ability to juggle multiple projects

• Good organization and planning skills

• Creativity, writing and design skills

• Numerical skills

• IT skills, including social media and video editing.

• create awareness of and develop the brand you're marketing

• help with marketing plans, advertising, direct marketing and campaigns

• work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts

• write and proofread marketing copy for both online and print campaigns

• produce creative content, including videos and blog posts

• run social media channels

• source and secure sponsorship

• liaise with designers and printers and organize photo shoots

• arrange the effective distribution of marketing materials

• maintain and update customer databases

• conduct market research, for example using customer questionnaires and focus groups

• develop relationships with key stakeholders, both internal and external.

• analytical and strategic thinking

• drive and self-motivation

• a flexible approach to work

• the ability to work well under pressure

• teamwork and the ability to foster good working relationships

• influencing and negotiation skills

• IT, social media and numeracy skills

• Hands-on experience in developing campaigns and promotions

• Experience in content development and website design

• Experience with relevant markets and trends

• Willingness to try innovative marketing strategies